The Journal
Guides, styling & care
What to wear to every function, how our prints are made, and how to make your outfits last — from our studio in Surat.
3 min read
Lehenga, sharara or anarkali? How to choose for every wedding function
A practical guide to choosing between a lehenga, a sharara and an anarkali for haldi, mehendi, sangeet, the wedding and the reception — comfort, colour and fit.
3 min read
What is a digital print? Digital, block and hand-painted prints explained
How digital printing works, how it differs from block, screen and hand-painted prints, and how to choose and care for printed ethnic wear.
3 min read
How to measure yourself for a custom-stitched outfit
A step-by-step guide to measuring your bust, waist, hip, shoulder, sleeves and lengths for a custom-stitched lehenga, choli, kurta or suit — and the mistakes to avoid.
2 min read
Chaniya choli vs lehenga: what to wear for Navratri garba
What a chaniya choli is, how it differs from a lehenga, and how to choose a garba outfit you can dance in all night — flare, fabric, length and styling.
2 min read
How to care for ethnic wear: velvet, georgette, sequins and prints
How to wash, dry, iron and store cotton, rayon, georgette, silk, velvet, sequins, zari and printed ethnic wear so your outfits last for years.